BROWNIE BRITTLE

The crispy, crunchy snack with edge.

OVERVIEW

Brownie Brittle wanted to shift its identity and packaging to appeal to a younger audience while retaining its core customer base. The new look is an evolution with a system that better represents the product inside. It’s crispier, edgier, and bursting with personality! A snack you’d be proud to share at your next party.


Created 2024 / @ Skidmore Studio / browniebrittle.com

  • Logo Design
    Visual Identity
    Packaging System

  • CD: Shawn McConnell
    DESIGN: Tyler DeHague, Sarah Johnson, Mariana Rodriguez
    COPY: Alyssa Smith
    PHOTO: TRG Multimedia (Food), Garnish Creative Media (Lifestyle)

  • Designalytics - Customers prefer new packaging 2:1 over the old.

Brownie Brittle logo in cream on brown background.

LOGO

The custom logotype captures the product experience by blending soft, square letterforms with crisp, condensed typography.

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