VITAL ESSENTIALS
Butcher Cut Protein for your pets best life.
OVERVIEW
Vital Essentials produces premium pet food using whole animal protein that mimics your pet’s natural diet. Vital’s brand and packaging failed to showcase their product’s high quality and needed an overhaul to better communicate these benefits. Our team drew inspiration from the butcher shop experience to show the dedication and craft Vital puts into their product. We helped carve out a new identity that communicates the best butcher-cut protein for your pet that stands out among the crowd.
Created 2023 / @ Skidmore Studio / vitalessentials.com
-
Visual Identity
Packaging System
Website (UI/UX)
Campaign
Event -
CD: Shawn McConnell
DESIGN LEAD: Tyler DeHague
DESIGN: Erica Tedesco, Jenny Barr
COPY: Alyssa Smith, Patrick Murphy
PHOTO: TRG Media -
-
A 40% lift in online sales and a 40% increase in the average purchase order value.
LOGO
The butcher experience is at the heart of the brand, from the ticket tab mark (doubling as a pet silhouette) to the guarantee badge stamped across every product.
PACKAGING
The packaging mimics the butcher experience of wax paper wrapping tied tight with faux twine. The product window quickly indicates protein type and shows the quality protein inside.
DIGITAL
Along with easy navigation and purchase options, we focused on educating the benefits of freeze-dried raw to help consumers make the right choices for their pet’s best life.
EXTENSION
