TARGET SEASONAL
Bringing joy
in-store.
OVERVIEW
Target’s spring in-store campaign featured a garden that bloomed with each holiday, starting with Valentine’s Day. The team concepted how these various “blooms” could come to life over generic greeny. Working with assets created by illustrator Eight Hour Day to bring joy across the retail environment.
Created 2020 / @ 10 Thousand Design
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Conceptual Ideation
Art Direction
In-Store Merchandising -
CD: Jen Orth
ACD: Dustin Hackwith
DSN: Toni Hall, Tyler DeHague
ILLO: Eight Hour Day
TARGET HALLOWEEN
Spotlighting
spooky films.
OVERVIEW
Display to promote books and movies during the Halloween season. Using established brand assets created by Target’s internal Brand Lab team to create a spooky display with a watchful eye that appears to follow customers as they walk by.
Created @ 10 Thousand Design
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Conceptual Ideation
In-Store Merchandising -
CD: Jen Orth
ACD: Dustin Yerks
DSN: Tyler DeHague
ILLO: Target Brand Design Lab