MOUNTAIN HOUSE
The original adventure meal since 1969.
OVERVIEW
Since 1969, Mountain House has been crafting delicious freeze-dried meals for adventurers. As a pioneer in the industry, they’ve long led the way, but with growing competition, their market share has become increasingly challenged. To stay ahead, Mountain House needed a fresh, modern approach that would attract new consumers while staying true to their loyal fans. We helped transform them from a retro packaged meal company into the go-to source for delicious adventures.
Created 2023 / @ Skidmore Studio / mountainhouse.com
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Logo Refresh
Visual Identity
Packaging System
Website (UI/UX)
Digital Style
Campaign
Event -
CD: Shawn McConnell
DESIGN LEAD: Tyler DeHague
DESIGN: Mariana Rodriguez, Tyler Zenk
COPY: Alyssa Smith
ILLO: Neighborhood Studio
CAMPAIGN: Solve -
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Ranked in the top 5% of consumer-tested redesigns by Designalytics.
Received a 98% YOY online sales lift since the Mountain House rebrand launched.
LOGO
A legacy brand has equity, so instead of revolution we chose evolution by bringing proper emphasis to the name along with subtle tweaks to the mark.
PACKAGING
We focused in on taste appeal while modernizing the brand’s established design system for an iconic packaging redesign across a myriad of flavors.
DIGITAL
We infused the spirit of adventure with delicious meals to create a modern digital experience with effortless shopping and inspirational content.
EXTENSION
