FUNDAYS

Life happens on fundays.

OVERVIEW

Fundays is The Stable’s first foray into an owned brand, partnering with Target to fill a Gen-Z gap in the growing seltzer market. Fundays stands out from competitors’ white cans and expected visuals with bold color, flavorful patterns, cheeky copy, and whimsical photography.


Created 2021 / @ The Stable / fundays.com

  • Brand Extension
    Packaging System
    Brand Collateral

  • CD: Rebecca Sloat
    ACD: Joel Schierloh
    DSN: Tyler DeHague, Sarah Johnson
    ILLO: Jack Walgamuth
    STRAT: Nick McVey, Jenna Frank
    AD: Bethany Schrock, Joey Hamburger
    PA: Elle Pollock
    PHOTO: Gene Pease

  • The Dieline

    The Show MN 2022
    Bronze: Integrated Brand Identity—Campaign
    Bronze: Art Direction—Campaign

    Adweek

PACKAGING

The cans use bold color and patterning to represent the various flavor profiles. The mixer pack (aptly named mixtape) combines all of these elements into one, creating a striking package that stands out on the shelf.

MERCH

A series of merch was designed for the brand launch to be sold online and packaged in launch kits sent to high-profile Target and seltzer influencers.

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