LEATHER HONEY
Bringing leather back to life.
OVERVIEW
Leather Honey is a heritage leather care brand with a best-selling cleaner & conditioner. The family-owned business was started in 1968, so there’s a lot of history in the brand, however, an update was needed to help it shine like new. To preserve the brand legacy many elements were subtly tweaked, modernized, and extended into new expressions.
Created @ The Stable
ROLES
Brand Refresh
Brand Extension
Merchandise
Social
TEAM
CD: Rebecca Sloat
ACD: Joel Schierloh
DSN: Annie Tyner, Tyler DeHague
STRAT: Nick McVey
AD: Bethany Schrock, Joey Hamburger
PHOTO: Bria Sloak
LOGO
Instead of reimaging, the logo has been refined and expanded, retaining its roots while moving into the future.
SOCIAL
Setting the style for social.
EXTENSION
