CHECKABLE MEDICAL
Healthcare beings at home.
OVERVIEW
Checkable was started with parents in mind, helping them make clinical, evidence-based decisions with at-home testing kits. Checkable quickly established itself during the global pandemic to help ease the burden put on parents. Their brand needed to appeal to children and parents alike. Ease of use was top of mind for stressed parents, while the playful patterning and poppy colors appeal to their kids.
Created @ The Stable
ROLES
Brand Identity
Packaging
Collateral
TEAM
CD: Rebecca Sloat
LEAD DSN: Tyler DeHague
DSN: Joel Schierloh
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Various concepts were presented before ultimately landing on one direction.
LOGO
The logo mark builds from a heart shape into a checkmark. Representative of the care provided by parents and brand as well as the testing process itself.
ILLUSTRATIONS
Various character illustrations were created to represent various germs and children’s moods when feeling sick.
PACKAGING
Each pack features a unique color and pattern to give it a unique look and help quickly differentiate between products online and on the shelf.
MISC
