FUNDAYS

Life happens on fundays.

OVERVIEW

Fundays is The Stable’s first foray into an owned brand, partnering with Target to fill a gen-z gap in the growing seltzer market. Fundays stands out from competitors’ white cans and expected visuals with bold color, flavorful patterns, cheeky copy, and whimsical photography.

Created @ The Stable | fundays.com

ROLES

Brand Extension
Packaging
Merchandise

TEAM

CD: Rebecca Sloat
ACD: Joel Schierloh
DSN: Sarah Johnson, Tyler DeHague
ILLO: Jack Walgamuth
STRAT: Nick McVey, Jenna Frank
AD: Bethany Schrock, Joey Hamburger
PA: Elle Pollock
Photo: Gene Pease

PACKAGING

The cans use bold color and patterning to represent the various flavor profiles. The mixer pack (aptly named mixtape) combines all of these elements into one, creating a striking package that stands out on the shelf.

MERCH

A series of merch was designed for the brand launch to be sold online and packaged in launch kits sent to high-profile Target and seltzer influencers.

The Dieline
The Show MN 2022
Bronze: Integrated Brand Identity—Campaign
Bronze: Art Direction—Campaign

Adweek

← Web Design

Life happens on fundays.

The cans use bold color and patterning to represent the various flavor profiles. The mixer pack (aptly named mixtape) combines all of these elements into one, creating a striking package that stands out on the shelf.

A series of merch was designed for the brand launch to be sold online and packaged in launch kits sent to high-profile Target and seltzer influencers.

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