GOGLOW
Outsmarting
the sun.
OVERVIEW
goGLOW is a sunless tanning company based out of Minneapolis. They were rapidly expanding, opening multiple locals across the country and gearing up to launch a line of tanning products. They needed an updated brand, website, as well as new retail packaging. The new look highlights their unique formula and premium offerings, helping set them apart from the crowd and change the perception around spray tanning.
Created @ Westwerk | goglow.co
ROLES
Brand Identity
Packaging
UI/UX
Collateral
TEAM
CD: Dan West
LEAD DSN: Tyler DeHague
DSN: Becca Tripp
PHOTO: Dave Puentez
LOGO
The logotype uses thick and thin curved forms to create an elegant, sexy form. Secondary marks use a burst pattern to show the glow of confidence.
PACKAGING
The packaging leans into luxury with a sleek and sophisticated look, highlighting the premium quality of the product’s formulation.
WEBSITE
The website shows the goGLOW difference while making it easy to book appointments and purchase products.
