FOURS
Pet essentials,
for pet people.
OVERVIEW
Fours believe dogs are family and deserve nothing less than the best. They create stylish, human-grade pet accessories at an affordable price. Their products, as well as their brand, take inspiration from New York streetwear. This is expressed through unexpected color combinations, various logo expressions, and fashion-forward photography.
Created @ The Stable
ROLES
Brand Identity
Packaging
UI/UX
Collateral
TEAM
CD: Rebecca Sloat
ACD: Joel Schierloh
LEAD DSN: Tyler DeHague
STRAT: Nick McVey
AD: Bethany Schrock
PHOTO: Bria Solack
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Various concepts were presented before ultimately landing on one direction.
LOGO
The logotype is inspired by the curved forms of a dog’s tail and ears. While secondary marks use various expressions to represent and extend the brand’s streetwear vibe.
PACKAGING
The packaging brings minimal DTC aesthetics to the retail environment. Focusing on high-level details with a large window opening, allows the product itself to be the hero.
WEBSITE
The site’s primary focus is on customization and consumer choice, allowing for easy selection and bundling to find the perfect fit for you and your pet.
