CHILDREN’S HEALTH
Kids go all in.
So do we.
OVERVIEW
Children’s Health is one of the largest pediatric health care providers in the nation. They’re united in the belief that illness should never overtake imagination. Kids Rule is the rallying cry to celebrate that success. Highlighting children’s strength, optimism, and even quirkiness in the face of adversity.
Created @ 10 Thousand Design
ROLES
Campaign Identity
Advertisment
Out Of Home
Activation
TEAM
CD: Dustin Black
DD: Sam Soulek
ACD: Diana Quenomoen
LEAD DSN: Tyler DeHague
DSN: Steph Mertes
LOGO
The logotype was created with versatility in mind, using a wide combination of colors to represent the playful nature of children.
ADVERTISING
The campaign ran across print, ooh, digital, and television ads. Leaning into colorful photography and punchy headlines.
ACTIVATION
An immersive elevator experience was created for kids at the hospital, filled with hundreds of pressable light-changing buttons.
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Adweek
Best Use of Out of Home
AdFed The Show
Bronze: Integrated Advertising Campaign
Sliver: Out-Of-Home (Installation)
Bronze: Out-Of-Home (Interior)
Medical Marketing And Media
Multichannel Campaign - Silver
Creative Media Awards
Finalist: Outdoor Media